Thanks for stopping by! My name is Megan Fullagar and I'm interested in branding the places and spaces that people are passionate about.
Central Park Where are the Women : Effigies for Equality – Spring 2016
As the crown jewel of New York City, Central Park has a glaring omission: there are no sculptures of women. On behalf of the organization, Central Park: Where Are the Women, our team will mount a campaign to change that — and ensure that women secure their rightful place in this significant public space.
THE CONCEPT: If Central Park won't erect statues of famous women, we'll put them there ourselves!
OUR EXECUTIONS: On Women’s Equality Day, August 26th, we’re going to build Effigies for Equality to draw attention to this huge discrepancy and help raise awareness of this important cause. To do this we will work with volunteers to place living female statues adjacent to all the monuments of historical men in the park. For all 22 men, we will find a woman equally deserving of a place in the park.
Girls Who Code, Beauty and the Bots – Spring 2016
Research shows there's a disconnect in the pipeline that funnels women to tech and it happens very early on. It turns out that 74% of girls actually express an interest in technology in middle school, but only .4% of high school girls choose STEM as a college major.
THE CONCEPT: Girls don't see themselves growing up to be coders because they don't want to fall into a "stereotype."
1. If you can't beat 'em join 'em. 75% of teenagers spend time on YouTube, with middle and high school girls spending most of their time on fashion and beauty blogs.
The plan challenged fashion and beauty vloggers to work alongside a "girl who codes" to build a robot with the best dance moves.
2. Jewelry for Coders: a kit for teenage girls that will teach them how to code their own jewelry designs. The kit gives easy step by step guidance to the girls, showing them how coding jewelry is right at their fingertips. After they complete the design, they can digitally submit their work to be 3D printed, and their final piece will show up at their doorsteps just a week or so later.
Placebook – Spring 2016
THE CONCEPT: Social Media has become a staple of our lives by allowing us to like, comment, post, share every aspect of our lives. But what if there was a place where all the noise went away and you could just capture and share the spaces and places that are a part of your life’s milestones.
EXECUTION: An app built to chronicle your childhood home, the quiet nook where you read, the place where your life changed forever, your favorite bar (your reserved spot in your favorite bar), and the places that are special and unique to you.
Human Rights Forum
Human Rights Forum
OUR CLIENT: A part of CUNY’s City College, The Colin Powell School for Civic and Global Leadership (formerly the Division of Social Science), encompasses five academic departments as well as interdisciplinary programs. The Colin Powell School hosts multiple events every year as a part of it Human Rights Forum, a space for students to discuss critical human rights issues as seen from multiple perspectives.
ASSIGNMENT: We were tasked with doing a comprehensive study of the Colin Powell School’s (CPS) branding with a focus on the Human Right’s Forum, specifically the upcoming event “Women and the Veil.” We were challenged to build a campaign that will galvanize the Colin Powell School with the Human Right’s Forum’s themes of diversity, community, and conversation.
EXECUTION: Play with the idea of the tension and space between differing perspectives and points of view, like the spaces between colors of light as they move through a prism. Depict CPS as the literal “prism of understanding” where young people can come together in a new way. Calls to action across media and formats will invite students to engage one another in that space between, using allusions to color, light and contrasting patterns.
HEADLINE: Look Past the Noise
PRINT CAMPAIGN: We created a print ad that would provoke students to think about the stereotypes they have about Muslim women. Each ad features a Muslim woman with words juxtaposed across her veil ranging from supportive to condemnatory.
COMMERCIAL: This 30 second commercial will be played on social media and will highlight the “making” of our print execution. In this fast paced ad, viewers will see words (from the print ad) as standalone parts being ripped away to reveal the image of woman beneath them as the commercial progresses. Words will contrast with each other in order to give viewers an eye into the many different perspectives about Women in the Veil. The final image will consist of an image of a Muslim woman, making the point that beneath the stereotypes she is a person.
PR STRATEGY: Our PR strategy fell along 3 lines: thought leadership, organic advertising, and paid advertising. We proposed creating a regular newsletter highlighting regular updates, articles, and upcoming events, Op-eds providing Colin Powell School leaders a forum to express their expertise, and social media updates that allow for year long engagement.
EVENT STRATEGY: One of the biggest take-aways of our research was that the Colin Powell School has an opportunity to differentiate itself by channeling its efforts into helping students feel like they a part of a community. Our team put together a series of recommendations for the event series that encourages student participation, interaction, and endorsement. By allowing students to choose event topics, coordinate event logistics, and take ownership of event segment, such as photography, social media, and PR, they will naturally begin to form connections with the school and each other.
Creative: Megan Fullagar, Marika Bailey, Emilio Colombrio
Strategy: Dayln Francis, Nicole Lebenson, Rolando Leal
PR: Ahmet Reisli, DelPrado Taylor, Anthony Mundle
A New [York] Perspective
A New [York] Perspective
WATER TAXI | BRAND CAMPAIGN – FALL 2014
TO SUM IT UP: The New York Water Taxi has been around since 2002. With its fleet of yellow and black vessels, the water Taxi has largely been identified as a tourist attraction. That said, the Water Taxi has the potential to ingrain itself into the jaded hearts of New Yorkers.... That is, if it can lure them out of their repetitive routines by helping them to step back and experience the magic that got them to the city in the first place.
THE CONCEPT: Step away from the redundant and monotonous views of everyday life in NYC and gain a new perspective of the city by riding the Water Taxi.
OUR EXECUTION: To show different visual representations of how New Yorkers experience the city and contrast it with how that would change if they were on a Water Taxi.
HEADLINE: A New [York] Perspective
PRINT CAMPAIGN: We planted large posters on subway platforms, making our campaign unavoidable.
EXPERIENTIAL: We wanted to create a destination for New Yorkers to travel to, so we helped Water Taxi set up its first restaurant on the pier named “The Pitstop.” To do this we consulted on the design of the restaurant, branding, and menus. As a result, New York Water Taxi has seen a significant increase in visitors, both to ride on the Water Taxi, and to relax for a bite
MICRODESK | BRAND CAMPAIGN – FALL 2013
TO SUM IT UP: Microdesk, an Architectural and Engineering Technology Company, wanted to create a campaign that would speak about its forward thinking approach to innovation and technology. As a result we created a campaign highlighting the company’s pioneering use of unmanned aerial vehicle (UAV) technology with today's leading 3D engineering software.
THE CONCEPT: The latest Building Information Modeling (BIM) design technologies are changing the landscape of infrastructure design, construction and operations and maintenance and enabling a level of intelligence that goes beyond sustainable design and into proactive strategy.
OUR EXECUTION: We created a video case study of how advanced technology could be used to assist architects and designers better understand the impacts of extreme events such as severe winds or flooding, make more informed design decisions, and create more intelligent designs that will ultimately lead to smarter communities.
HEADLINE: Smart Cities
EVENT MARKETING: We used the video as a conversation starter in social media campaigns, tradeshow marketing, and webinars.
Project Oversight: Laura Guzman
Script, Video Direction, Creative Strategy: Megan Fullagar
THE CHALLENGE: Located in the steelmaking capital of eastern China, The Zhang Zhidong and Modern Industrial Museum, was designed to balance three narrative themes within an integrated building and landscape. I was involved in the initial conceptual design, and assisted with designing early concepts, developing the landscape around the site, and building study models.
THE CONCEPT: We created the museum with the foundation of three themes, each of which have a dedicated floor, are: the life of Zhang Zhidong, a 19th-century leader in government who inspired the movement towards modernization that established the steel industry in Wuhan; the steel industry; and the history of the city of Wuhan. The boat like design pays homage to the industrial strengths of the city.
THE CHALLENGE: The Coleman Oval Park project was created to bring awareness to a mostly unused park under the Manhattan Bridge adjacent to a newly renovated skate park in the Lower East Side. Under the leadership of Architecture for Humanity, it was the team’s goal to create a multi-sensory installation that would engage the surrounding community into thinking of different permanent solutions for the park.
THE CONCEPT: The team took inspiration from the street grids of lower Manhattan and the idea of a unique urban web. Our installation, a series of splayed geometric lines created by rope attached to existing trees on the site, intended to break up the space to help residents view the space in a different light. During the build process, the team interviewed community members and recorded people’s suggestions and ideas of what the space could potentially be. The photographs and commentary were later posted to the park’s tumblr account. The project remained up for two weeks. Besides my involvement with the design concepts and the actual build, I was responsible for maintaining a budget for the project, the initial design rendering, as well as leading team design sessions.
THE CHALLENGE: The Youngsan project is a masterplan redevelopment in Seoul, Korea. The project challenged the studio to redevelop over 30 million square feet of area into a thriving business district.
THE SOLUTION: Our team’s solution was to break the site area into distinct islands, creating iconographic neighborhoods geared towards different demographics and uses. Each area is characterized through building heights, communal areas, and material uses. This new urban development will boast residential, shopping, cultural, educational, and transportation hub areas. My duties on the project included study model exploration, presentation model building, 3D modeling, and drafting. With such a large project area, numerous levels of study were required in order to fully understand the site’s complexity. This project is projected to be finished in 2016.