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Personal Work

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Personal Work

““The sun never knew how great it was until it hit the side of a building.””

— Louis I. Kahn

Effigies for Equality

2016 One Show, Young Ones, Gold Pencil Winner

Effigies for Equality

Client: Central Park: Where Are the Women

The Problem: The absence of sculptures honoring real women in New York City reinforces the view that women have not made notable achievements to our society.

The Big Idea: An experiential campaign that challenges the fact that there are no sculptures of historical women in Central Park.

Concept: If Central Park won't erect statues of famous women, we'll put them there ourselves.

Executions:

A Day of Activism

Central Park is home to 29 sculptures, of those, 22 are historical figures. None of them are women. The Organization, Central Park: Where are the Women, believes that it is a flaw to have a public space as significant as Central Park, absent of women's voices.

Improved Website/Logo Design

Effigies for Equality Homepage

Effigies for Equality Mobile Page

Exhibition Brochure/Invitation

Exhibition Brochure

On the day of the event, exhibition "floor plans" will inform visitors of where each scuplture will be.

Effigies Invite

Invitations to our day of activism will be sent to decision makers such as park, city, and state representatives.

The Team:

Designer/Creative Direction: Megan Fullagar

Strategy: Benjamin Kent, Marta Múgica Tellería, Karina Ramos Salce, Liana Pantzari

Girls Who Code

Beauty Meets Brains

Beauty and the Bots

Client: Girls Who Code

The Problem: Not enough young women from underserved communities are enrolling in Girls Who Code programs.

Insight: 74% of girls express an interest in technology in middle school. Yet only .4% of high school girls choose computer science as a college major.

Concept: Show young women that computer science can be connected with things they are already passionate about such as beauty and fashion.

Executions:

Robots make everything better

A Native Advertising Campaign

YouTube Native Advertising Campaign

If you can't beat 'em join 'em. 75% of teenagers spend time on YouTube, with middle and high school girls spending most of their time on fashion and beauty blogs.

The plan challenged fashion and beauty vloggers to work alongside a "girl who codes" to build a robot with the best dance moves.

A dancing robot

Beauty Vlogger Social Media Campaign

Jewelry for Coders

A Microsite built to create a community of fashion coders

A 3D printed Jewelry Kit for Coders

The Team:

Creative: Megan Fullagar, Castro Desroches

Strategy: Diana Friedman

“The concept behind Beauty and the Bots shows girls how fashion and coding can be paired in a fun and innovative way”

— Deborah Singer, VP of Marketing and Communications, Girls Who Code

Colin Powell School

More than Just Words

Look Past the Noise

Client: The Colin Powell School, City College, Human Rights Forum Event

Insight: Historically significant, yet accessible to many, the Colin Powell School, has an opportunity to differentiate itself by channeling its efforts into helping students feel like they a part of a community.

Concept: Play with the idea of the tension and space between differing perspectives and points of view, like the spaces between colors of light as they move through a prism. We wanted challenge students to participate in the conversation instead of letting their views limit themselves.

Executions:

Print Campaign

We created a print ad that would provoke students to think about the stereotypes they have about Muslim women. Each ad features a Muslim woman with words juxtaposed across her veil ranging from supportive to condemnatory.

Commercial

This 30 second commercial will be played on social media and will highlight the “making” of our print execution. In this fast paced ad, viewers will see words (from the print ad) as standalone parts being ripped away to reveal the image of woman beneath them as the commercial progresses. Words will contrast with each other in order to give viewers an eye into the many different perspectives about Women in the Veil. The final image will consist of an image of a Muslim woman, making the point that beneath the stereotypes she is a person.

PR Stragegy

“Diversity is important to me because without diversity, one loses complexity. Diversity allows for different voices, different portrayals, [and] nuance in understanding of collaboration”

— CPS Survey about Millennials Perceptions about Learning

THE TEAM

Creative: Megan Fullagar, Marika Bailey, Emilio Colombrio

Strategy: Dayln Francis, Nicole Lebenson, Rolando Leal

PR: Ahmet Reisli, DelPrado Taylor, Anthony Mundle

Universal Music Group

Uploaded by Nicole Lebenson Angulo on 2016-05-19.

The work is always in progress, so why not include the fans in the process.

Unfinished

Client: Universal Music Group, Advanced Media

The Problem: The music industry has changed; people don't buy music anymore, so new means of revenue generation have to be considered when building an advertising campaign.

The Big Idea: Much like the constant flow of change in music, Halsey is a work-- and an artist-- in progress, changing and in the process of inventing herself. She’s unfinished.

Concept:

Nowadays, music listeners are interested in more than just records. Artists are more interesting when you can see their process.

Executions:

A Destination

Unfinished Murals

Fans and artists create living works of art reinterpreting Halsey’s lyrics. Evolving over time, built in cities around Halsey’s tour.

Unfinished Tour

An entire tour, performed at small, local venues in cities on Halsey’s U.S. concert tour, consisting only of her unfinished, work in progress music.

Unfinished Journey

After the Badlands

A live space where fans can find “unfinished” Halsey tracks. Learn how music is made, remix and create content around them as if they were the artists: the unfinished journey.

A documentary of Halsey's life

Brand partnerships with Urban Outfitters and YouTube Creative Studio

Re-imagining vinyl packaging

PR Tactics

Snap-chat Geo-filters

Snapchat on demand geofilters allow people to use the template in their snaps targeted by a custom defined locations and in the date range you picked.

Traditional Publication PR

Traditional PR

Urban Stencil PR

A hashtag campaign encourages Halsey's fans to follow her tour using the tag #unfinished.

The Team:

Creative: Megan Fullagar, Marika Bailey, Emilio Colombrio, Cassondra Bazelow

Strategy: Dayln Francis, Nicole Lebenson, Rolando Leal

PR: Ahmet Reisli, DelPrado Taylor, Anthony Mundle

Coleman Oval Park

COLEMAN OVAL PARK | 2012, PROJECT COMPLETED | NEW YORK, NY

The Client: Architecture For Humanity

The Challenge: The Coleman Oval Park project was created to bring awareness to a mostly unused park under the Manhattan Bridge adjacent to a newly renovated skate park in the Lower East Side. Under the leadership of Architecture for Humanity, it was the team’s goal to create a multi-sensory installation that would engage the surrounding community into thinking of different permanent solutions for the park.

The Concept: The team took inspiration from the street grids of lower Manhattan and the idea of a unique urban web. Our installation, a series of splayed geometric lines created by rope attached to existing trees on the site, intended to break up the space to help residents view the space in a different light.

During the build process, the team interviewed community members and recorded people’s suggestions and ideas of what the space could potentially be.

The photographs and commentary were later posted to the park’s tumblr account.

The project remained up for two weeks.

Besides my involvement with the design concepts and the actual build, I was responsible for maintaining a budget for the project, the initial design rendering, as well as leading team design sessions.