Beauty Meets Brains

Beauty and the Bots

Client: Girls Who Code

The Problem: Not enough young women from underserved communities are enrolling in Girls Who Code programs.

Insight: 74% of girls express an interest in technology in middle school. Yet only .4% of high school girls choose computer science as a college major. 

Concept:  Show young women that computer science can be connected with things they are already passionate about such as beauty and fashion.


Robots make everything better

  • A Native Advertising Campaign

Jewelry for Coders

  • A Microsite built to create a community of fashion coders
  • A 3D printed Jewelry Kit for Coders

The Team:

Creative: Megan Fullagar, Castro Desroches

Strategy: Diana Friedman

The concept behind Beauty and the Bots shows girls how fashion and coding can be paired in a fun and innovative way
— Deborah Singer, VP of Marketing and Communications, Girls Who Code