The work is always in progress, so why not include the fans in the process.
Client: Universal Music Group, Advanced Media
The Problem: The music industry has changed; people don't buy music anymore, so new means of revenue generation have to be considered when building an advertising campaign.
The Big Idea: Much like the constant flow of change in music, Halsey is a work-- and an artist-- in progress, changing and in the process of inventing herself. She’s unfinished.
Nowadays, music listeners are interested in more than just records. Artists are more interesting when you can see their process.
- A Destination
- A documentary of Halsey's life
- Brand partnerships with Urban Outfitters and YouTube Creative Studio
- Re-imagining vinyl packaging
Creative: Megan Fullagar, Marika Bailey, Emilio Colombrio, Cassondra Bazelow
Strategy: Dayln Francis, Nicole Lebenson, Rolando Leal
PR: Ahmet Reisli, DelPrado Taylor, Anthony Mundle