Work hard, Play Hard Never Rang more True

Occupation libation

Client: Desperados, Tequila Flavored Beer

The Problem: Desperados wanted a unique experiential way to break into the American market.

The Big Idea: It's accepted that people work in coffee shops, but what about bars?

Concept:  Desperados is the type of beer that tests boundaries, so we came up came up with a campaign that does just that. Bars are mostly empty during the day, and lets face it - work would be better with a beer in hand - so we combined the two.


  • A new mobile site showcasing the program
  • A print campaign 
  • A experiential campaign that reminds people on their way to and from work that things could be much better.