Effigies for Equality

2016 One Show, Young Ones, Gold Pencil Winner

Client: Central Park: Where Are the Women

The Problem: The absence of sculptures honoring real women in New York City reinforces the view that women have not made notable achievements to our society.

The Big Idea: An experiential campaign that challenges the fact that there are no sculptures of historical women in Central Park.

Concept: If Central Park won't erect statues of famous women, we'll put them there ourselves.

Executions:

A Day of Activism

Central Park is home to 29 sculptures, of those, 22 are historical figures. None of them are women. The Organization, Central Park: Where are the Women, believes that it is a flaw to have a public space as significant as Central Park, absent of women's voices.

Improved Website/Logo Design

Effigies for Equality Homepage

Effigies for Equality Mobile Page

Exhibition Brochure/Invitation

Exhibition Brochure

On the day of the event, exhibition "floor plans" will inform visitors of where each scuplture will be.

Effigies Invite

Invitations to our day of activism will be sent to decision makers such as park, city, and state representatives.

The Team:

Designer/Creative Direction: Megan Fullagar

Strategy: Benjamin Kent, Marta Múgica Tellería, Karina Ramos Salce, Liana Pantzari