Colin Powell School — Megan Beth Fullagar

More than Just Words

Look Past the Noise

Client: The Colin Powell School, City College, Human Rights Forum Event

Insight: Historically significant, yet accessible to many, the Colin Powell School, has an opportunity to differentiate itself by channeling its efforts into helping students feel like they a part of a community.

Concept: Play with the idea of the tension and space between differing perspectives and points of view, like the spaces between colors of light as they move through a prism. We wanted challenge students to participate in the conversation instead of letting their views limit themselves.

Executions:

Print Campaign

We created a print ad that would provoke students to think about the stereotypes they have about Muslim women. Each ad features a Muslim woman with words juxtaposed across her veil ranging from supportive to condemnatory.

Commercial

This 30 second commercial will be played on social media and will highlight the “making” of our print execution. In this fast paced ad, viewers will see words (from the print ad) as standalone parts being ripped away to reveal the image of woman beneath them as the commercial progresses. Words will contrast with each other in order to give viewers an eye into the many different perspectives about Women in the Veil. The final image will consist of an image of a Muslim woman, making the point that beneath the stereotypes she is a person.

PR Stragegy

“Diversity is important to me because without diversity, one loses complexity. Diversity allows for different voices, different portrayals, [and] nuance in understanding of collaboration”

— CPS Survey about Millennials Perceptions about Learning

THE TEAM

Creative: Megan Fullagar, Marika Bailey, Emilio Colombrio

Strategy: Dayln Francis, Nicole Lebenson, Rolando Leal

PR: Ahmet Reisli, DelPrado Taylor, Anthony Mundle