When Having your head in the clouds is a good thing

Smart Cities

Client: Microdesk

The Big Idea: A new way for architects and engineers to survey disaster sites.

Concept:  The latest Building Information Modeling (BIM) design technologies are changing the landscape of infrastructure design, construction and operations and maintenance and enabling a level of intelligence that goes beyond sustainable design and into proactive strategy.

Executions:

  • A Video Campaignused as a conversation starter in social media campaigns, tradeshow marketing, and webinars.

The Team:

Project Oversight: Laura Guzman

Script, Video Direction, Creative Strategy: Megan Fullagar