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Branding


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Branding


Anything is possible if you have enough nerve.
— J.K Rowling
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Effigies for Equality


Effigies for Equality


2016 One Show, Young Ones, Gold Pencil Winner 

Effigies for Equality

Client: Central Park: Where Are the Women

The Problem: The absence of sculptures honoring real women in New York City reinforces the  view that women have not made notable achievements to our society. 

The Big Idea: An experiential campaign that challenges the fact that there are no sculptures of historical women in Central Park.

Concept:  If Central Park won't erect statues of famous women, we'll put them there ourselves.

Executions:

  • A Day of Activism
  • Improved Website/Logo Design
  • Exhibition Brochure/Invitation

The Team: 

Designer/Creative Direction: Megan Fullagar

Strategy: Benjamin Kent, Marta Múgica Tellería, Karina Ramos Salce, Liana Pantzari 

 

 

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Girls Who Code


Girls Who Code


Beauty Meets Brains

Beauty and the Bots

Client: Girls Who Code

The Problem: Not enough young women from underserved communities are enrolling in Girls Who Code programs.

Insight: 74% of girls express an interest in technology in middle school. Yet only .4% of high school girls choose computer science as a college major. 

Concept:  Show young women that computer science can be connected with things they are already passionate about such as beauty and fashion.

Executions:

Robots make everything better

  • A Native Advertising Campaign

Jewelry for Coders

  • A Microsite built to create a community of fashion coders
  • A 3D printed Jewelry Kit for Coders

The Team:

Creative: Megan Fullagar, Castro Desroches

Strategy: Diana Friedman

The concept behind Beauty and the Bots shows girls how fashion and coding can be paired in a fun and innovative way
— Deborah Singer, VP of Marketing and Communications, Girls Who Code
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Universal Music Group


Universal Music Group


 

The work is always in progress, so why not include the fans in the process.

Unfinished

Client: Universal Music Group, Advanced Media

The Problem: The music industry has changed; people don't buy music anymore, so new means of revenue generation have to be considered when building an advertising campaign.

The Big Idea: Much like the constant flow of change in music, Halsey is a work-- and an artist-- in progress, changing and in the process of inventing herself. She’s unfinished.

Concept:  

Nowadays, music listeners are interested in more than just records. Artists are more interesting when you can see their process.

Executions:

  • A Destination
  • A documentary of Halsey's life
  • Brand partnerships with Urban Outfitters and YouTube Creative Studio
  • Re-imagining vinyl packaging

PR Tactics

The Team:

 

Creative: Megan Fullagar, Marika Bailey, Emilio Colombrio, Cassondra Bazelow

Strategy: Dayln Francis, Nicole Lebenson, Rolando Leal

PR: Ahmet Reisli, DelPrado Taylor, Anthony Mundle

 

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Desperados


Desperados


Work hard, Play Hard Never Rang more True

Occupation libation

Client: Desperados, Tequila Flavored Beer

The Problem: Desperados wanted a unique experiential way to break into the American market.

The Big Idea: It's accepted that people work in coffee shops, but what about bars?

Concept:  Desperados is the type of beer that tests boundaries, so we came up came up with a campaign that does just that. Bars are mostly empty during the day, and lets face it - work would be better with a beer in hand - so we combined the two.

Executions:

  • A new mobile site showcasing the program
  • A print campaign 
  • A experiential campaign that reminds people on their way to and from work that things could be much better.
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Smart Cities


Smart Cities


When Having your head in the clouds is a good thing

Smart Cities

Client: Microdesk

The Big Idea: A new way for architects and engineers to survey disaster sites.

Concept:  The latest Building Information Modeling (BIM) design technologies are changing the landscape of infrastructure design, construction and operations and maintenance and enabling a level of intelligence that goes beyond sustainable design and into proactive strategy.

Executions:

  • A Video Campaignused as a conversation starter in social media campaigns, tradeshow marketing, and webinars.

The Team:

Project Oversight: Laura Guzman

Script, Video Direction, Creative Strategy: Megan Fullagar

 

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Placebook


Placebook


LinkedIn for your personal life

Placebook

The Big Idea: A digital scrapbook.

Concept:  Social Media has become a staple of our lives by allowing us to like, comment, post, and share every aspect of our lives. This is not about that - no liking, no comments - instead it's personal. Placebook is a passport into your life’s invaluable milestones. 

Executions:

  • A Social Media Website
“A place to capture, share, and celebrate the places that make you…. you.”
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Colin Powell School


Colin Powell School


More than Just Words

Look Past the Noise

Client: The Colin Powell School, City College, Human Rights Forum Event

Insight: Historically significant, yet accessible to many, the Colin Powell School, has an opportunity to differentiate itself by channeling its efforts into helping students feel like they a part of a community.

Concept:  Play with the idea of the tension and space between differing perspectives and points of view, like the spaces between colors of light as they move through a prism. We wanted challenge students to participate in the conversation instead of letting their views limit themselves.

Executions:

  • Print Campaign
  • Commercial
  • PR Stragegy
Diversity is important to me because without diversity, one loses complexity. Diversity allows for different voices, different portrayals, [and] nuance in understanding of collaboration
— CPS Survey about Millennials Perceptions about Learning

THE TEAM

Creative: Megan Fullagar, Marika Bailey, Emilio Colombrio

Strategy: Dayln Francis, Nicole Lebenson, Rolando Leal

PR: Ahmet Reisli, DelPrado Taylor, Anthony Mundle